James Frey, a liar and former Gawker intern, has a new project forthcoming, and it's a doozy.

See for yourself, courtesy of the Wall Street Journal:

On Oct. 7 he will release "Endgame," a novel that will simultaneously launch with a YouTube channel, 50 social-media accounts and a real-life puzzle. (A videogame will come soon after.) The first reader to solve the puzzle in the story gets $500,000 in gold coins, provided by Mr. Frey himself.

Because after you've made up a book, been yelled at by Oprah, tried your hand at YA fiction, and completed an internship at Gawker, what else is there left to do but pay people to read your stuff?